Katrina Hopewell

Taking a partnership approach to enter new markets: ‘Print Shift’ magazine

To launch Blurb’s new magazine product, we decided to team up with Dezeen, to create Print Shift, one of the world’s most influential online design and architecture blogs, to create forward thinking content around 3D printing. Supported by a full promotional campaign, across video, web, social, email and PR, bespoke content was created to launch the product to market at a panel debate to discuss the future of printing. Press coverage included features on BBC News, Tech Week and Gizmodo.

Print Shift is still the bestselling title published at Blurb to date.